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DocumentationBasicsWhy Plainly?

Why Plainly?

Plainly Videos is a cloud-based video rendering platform that enables teams to render Adobe After Effects projects natively in the cloud, facilitating high-quality video production at scale without the need for maintaining in-house rendering infrastructure. It serves different industries and team types that require a scalable way of creating data-driven video variations.

It is designed for automation, offering on-demand and batch rendering, as well as numerous native integrations with other tools that video teams use every day. A comprehensive HTTP API, with full feature parity to its web-based UI, provides the possibility to integrate Plainly Videos with any tool or system.

Who is it for?

Plainly Videos is designed for creative agencies, in-house creative teams, tech companies and publishers that require a scalable way of creating data-driven video variations.

Plainly is flexible enough to support virtually any use-case involving video automation. Here are some common examples people use Plainly for:

All-in-one video automation platform

While other tools focus narrowly on niche workflows (for example, personalized videos or AI-driven avatars), Plainly gives you the flexibility to automate any kind of video. This is possible because we put full control over the video design in your hands — you create your templates in Adobe After Effects, just like you would for any professional video. From there, every piece of data in the video can be exchanged dynamically, whether it’s text, images, video clips, or audio.

What are the benefits?

Plainly is built around three key benefits that make it uniquely suited for modern video automation:

  1. Native After Effects cloud rendering — You can leverage all the power of After Effects without managing a rendering infrastructure or depend on slow local rendering machines. Get started faster, work with tools you know and match ultimate creative flexibility with unlimited scalability.
  2. Fits any workflow — Whether you’re tech-savvy or not, Plainly adapts to how you work. Use our Web UI for manual use, plug into our API for full automation, or use integrations to connect to other tools — all without disrupting existing processes.
  3. From self-serve to enterprise-ready — Whether you’re a solo user or an enterprise with strict compliance needs, Plainly has you covered. It’s easy to set up and manage on your own, enabling faster turnaround times without external dependencies. And once you scale, Plainly is enterprise-ready with features like ISO 27001 & GDPR certifications, EU-based infrastructure, SSO, and more.